Louis Lucas PublishingLatest articles
Practical guides on digital marketing, campaign planning and branding.
AI, Jobs and Economic Opportunity in Africa: Why Learning to Use Artificial Intelligence Matters
Discover how AI could reshape jobs and economic opportunities in Africa, why digital skills matter, and how to start learning AI-assisted web design.
Brand Storytelling: How to Tell Your Brand Story
Brand storytelling uses real stories to show what you stand for. Learn the four parts of a good story, formats to use and mistakes to avoid.
What Is PPC? A Beginner's Guide to Pay-Per-Click Advertising
PPC means you pay each time someone clicks your ad. Learn how it works, the key terms and how to run a first campaign without wasting budget.
How to Write a Creative Brief (With a Simple Outline)
A creative brief tells designers, writers and marketing partners what you need, for whom and by when. Learn the sections to include and common mistakes.
Branding vs Marketing vs Advertising: What Is the Difference?
Branding is who you are, marketing is how you reach people and advertising is the paid message. See how the three differ and work together.
What Is SEO? A Beginner's Guide to Getting Found on Google
SEO is how websites get found in search. Learn how search engines work, what to optimise and how long SEO takes, in plain English.
How to Plan a Digital Marketing Campaign on a Small Budget
Plan a digital marketing campaign on a small budget in six steps: one goal, one audience, one message, one or two channels, a test spend and tracking.
What Is Full-Stack Digital Marketing? A Plain-English Guide
Full-stack digital marketing covers strategy, website, SEO, content, paid ads, social media, email and analytics in one plan. Learn how it works.
What Do People Find When They Google Your Name? (A 5-Minute Check)
When someone Googles your name, they usually see your LinkedIn profile, any social accounts, news mentions, and sometimes someone else with the same name. You can check this in five minutes and fix it with a single professional page you own.
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Africa's Book Industry [Infographic]: Key Stats and the Roadmap from UNESCO
An analysis of UNESCO’s report on Africa’s book industry summarizes key findings, offering a snapshot of Africa’s current book market share, barriers to book access, and the roadmap for Africa to thrive in the industry.
Amazon Kindle Book Sharing Is Here: What Does It Mean for Indie and Self-Published Authors?
Guess what? Amazon has introduced a brand-new feature that lets a family of readers share Kindle books!
How to Self-Publish a Book: Your Complete Guide from Manuscript to Bestseller
Here is a step-by-step guide on manuscript editing, formatting, book cover design, and distribution channels you can use.